1. What do you understand by ‘mission’? Explain why it is necessary at the starting point in the process of formulating a strategy?

2. Using the published information about Dell Computers, write a brief case study showing the strategic development and its current strategic position.

3. Identify a firm of your choice which is a single business unit. Read the published information available on the firm identified, explain the advantages and disadvantages of the corporate profile the company has.

4. Identify two companies which have recently merged. Try to read the published information on the two companies. Based on your study identify the present status of the merged company and its efforts in combining the respective organizational cultures. What in your opinion can be other issues which might arise in future?