Name: AUDIENCE ENGAGEMENT AND PERCEPTION OF ADVERTISEMENT
SKU: IGNGB-PR-MA-MJMP20-412489
Availability: InStock

IGNOU MJMP-20 Project - AUDIENCE ENGAGEMENT AND PERCEPTION OF ADVERTISEMENT

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MJMP-20-Audience-Engagement-and-Perception

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SKU: IGNGB-PR-MA-MJMP20-412489 Categories: MA, Projects

Description

Digital media is dominating the traditional media through taking aid of the sector off acts technology .Increase in internet infrastructure and utilization of smart telephone have expanded the importance the usage of digital media to reach the target market. Rise of digital media also can be attributed to globalization, converting users’ habits and tight schedules.

Objectives

To assess the reach and frequency of ads on platforms like YouTube and Instagram to audiences.
To explore audience familiarity and preferences for ads on platforms like YouTube and Instagram.
To examine audience perception of towards ads appearing on specific digital platforms like YouTube, Instagram, etc.

MJMP-20 English Topics Covered

THE SIGNIFICANCE AND RELEVANCE OF THE TOPIC
CONCEPT NOTE ON THE RESEARCH AREA
MIND MAPPING
PRISMA CHART
REVIEW OF LITERATURE
IDENTIFICATION OF RESEARCH TRENDS IN THE CHOSEN RESEARCH AREAS
IDENTIFICATION OF RESEARCH PROBLEM
OBJECTIVES:
REFERENCES

MJMP-20 Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	AUDIENCE ENGAGEMENT AND PERCEPTION OF ADVERTISEMENTS ON DIGITAL MEDIA PLATFORMS
Language(s)	:	English
Code	:	MJMP-20
Degree	:	MA
Subject	:	MAJMC – Journalism and Mass Communication
Course	:	Projects
SKU	:	IGNGB-PR-MA-MJMP20-412489
Pages	:	Report 105, Synopsis 50
Size	:
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.