IGNOU MMPM-04 International Marketing - Latest Solved Assignment
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IGNOU MMPM-04 (January 2024 – July 2024) Assignment Questions
1. Explain the different forms of ‘regional economic groupings’ giving suitable examples.
2. What is culture? Is it important for international marketers to take account of it, or is globalization going to make it a thing of the past?
3. Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?
4. Describe the techniques available for survey research (field research)? Discuss the errors of primary data collection in case of international marketing research.
5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT
IGNOU MMPM-04 (January 2023 – July 2023) Assignment Questions
1. Distinguish between international and domestic marketing with suitable examples.
2. What role has technology played in international marketing? Discuss with the help of examples.
3. What are the dominant elements of an integrated marketing plan? Do you think that standard promotional tools such as coupons, premiums, etc. will be equally effective in international markets? Discuss.
4. What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.
5. Write short notes on following
a) Environmental concerns in international marketing
b) Cultural influence on business negotiations
c) WTO
MMPM-04 Assignments Details
University | : | IGNOU (Indira Gandhi National Open University) |
Title | : | International Marketing |
Language(s) | : | English |
Code | : | MMPM-04 |
Degree | : | |
Subject | : | Marketing Management |
Course | : | Specialization Course |
Author | : | Gullybaba.com Panel |
Publisher | : | Gullybaba Publishing House Pvt. Ltd. |