IGNOU MMPM-07 Integrated Marketing communication - IGNOU Solved Assignment (Latest)

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PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION

IGNOU MMPM-07 (January 2025 – July 2025) Assignment Questions

1. Identify and discuss the elements of IMC that a passenger Car Company can employ in promoting their maiden e-car in the Indian Market?

2. Define Advertising? Discuss the major objectives of Advertising that firms do consider and why?

3. What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

4. Define Media plan? Explain the key factors that a media buyer should consider before buying media?

5. Explain how Social Media marketing works and also explain social media marketing tools with suitable examples

IGNOU MMPM-07 (January 2024 – July 2024) Assignment Questions

1. a) Distinguish and discuss the terms Marketing Communication and Integrated Marketing Communication. Explain their importance in the light of promoting a firm’s product or service offerings.
b) Differentiate between advertisement and advertising. Discuss the term advertising campaign and the various steps involved in advertising campaign planning for any model of electric passenger car of your choice.

2. a) As a manager of marketing communication what are the various strategic and creative considerations that you would consider while planning for advertising campaign for a Jewellary brand. Discuss.
b) Discuss the term advertising effectiveness. Why it becomes necessary to measure the advertising effectiveness by the marketer? Explain by talking an example of a top end mobile brand of your choice.

3. a) Discuss the role and importance of sales promotion function in the context of integrated marketing communication. Elaborate.
b) What is direct marketing? Discuss the factors that are responsible for its growth. Highlight the major advantages and disadvantages of direct marketing.

4. a) Discuss your understanding of media buying. Explain the three types of media available to marketers.
b) Highlight and explain briefly the various legal issues that are

MMPM-07 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Integrated Marketing communication
Language(s)	:	English
Code	:	MMPM-07
Degree	:	MBA (New) MBAMM PGDIMM
Subject	:	Marketing Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU MMPM-07 (Jan 25 - Jul 25, Jan 24 - Jul 24) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-07 – Integrated Marketing communication Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jan 25 - Jul 25, Jan 24 - Jul 24 session. The code for the assignment is MMPM-07 and it is often used by students who are enrolled in the IGNOU Solved Assignments, MBA (New), MBAMM, PGDIMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.