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MMPM-01 English Topics Covered
Block 1 – Consumer Behaviour-Issues and Concepts
- Unit 1 – Consumer Behaviour- Nature, Scope, Models and Applications
- Unit 2 – Consumer Behaviour and Life-style Marketing
- Unit 3 – Organisational Buying Behaviour
Block 2 – Individual Influences On Buying Behaviour
- Unit 1 – Perceptions
- Unit 2 – Learning and Memory
- Unit 3 – Attitude and Attitude Change
- Unit 4 – Personality and Self-concept
- Unit 5 – Consumer Motivation and Involvement
Block 3 – Group Influences On Consumer Behaviour
- Unit 1 – Reference Group Influence and Group Dynamics
- Unit 2 – Family Buying Influences, Family Life Cycle and Buying Roles
- Unit 3 – Culture and Sub-culture Influences
Block 4 – The Buying Process
- Unit 1 – Problem Recognition and Information Search Behaviour
- Unit 2 – Information Processing
- Unit 3 – Alternative Evaluation
- Unit 4 – Purchase Process and Post Purchase Behaviour
