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IGNOU MS-100 (MM) Project - Consumer Perception of Service Quality of Online Retail: Study in Siliguri, West Bengal

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SKU: IGNGB-PR-MBA-MS100 (MM)-40315 Categories: ,

Description

Retail in India has established as one of the most dynamic and fast developed industries with many large players entering the market rapidly. Although majority of the players in   the   Indian   retail   industry are   still   developing, organized retail sector is experiencing a very fast growth in India.  Transition  from  traditional  unorganized retail  to  organized  retail  is  taking  place  in India because of changes in consumer preference, dynamic nature of user expectations, increase in middle class population, more disposable income, advancement in the demographic blend, etc.

Objectives

  • Following objectives are formulated for the proposed study:
  • To study the consumer’s perception towards the service quality in Online Retailing.
  • To study the attributes related to Quality of Information and Payment Handling Process in online retailing.
  • To study the factors influencing the Quality of Delivery in online retailing.

MS-100 (MM) English Topics Covered

  • Introduction
  • Literature Review
  • Research Methodology
  • Data Analysis and Interpretation
  • Conclusion and Suggestions
  • Bibliography
  • Questionnaire

MS-100 (MM) Projects Details

University : IGNOU (Indira Gandhi National Open University)
Title :Consumer Perception of Service Quality of Online Retail: A Case Study in Siliguri, West Bengal
Language(s) : English
Code : MS-100 (MM)
Degree :
Subject : Marketing Management
Course : Projects
SKU : IGNGB-PR-MBA-MS100 (MM)-40315
Pages : Report 106, Synopsis 5
Size : 1.12 MB, zip Format
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.

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Pages : Report 106, Synopsis 5
Size : 1.12 MB, zip Format

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Consumer Perception of Service Quality of Online Retail: Study in Siliguri, West Bengal

Original price was: ₹3,600.00.Current price is: ₹1,800.00.
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