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IGNOU MMPM-06 Marketing Research - Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-06 Marketing Research for IGNOU MBA (New), MBAMM, PGDIMM Marketing Management.

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  •  Easy to Understand
  •  University Syllabus Coverage
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MMPC-17
MMPC-18
MMPC-20
MMPM-04
MMPM-06
MMPM-07
MMPM-08
MMPM-09
Language : 
English
Semester : 
4th
Year : 
2nd
1,025.00
2,050.00
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Description

Buy IGNOU Marketing Research Help Books with solved previous year's questions, designed for IGNOU MBA students with clear explanations, practical examples

MMPM-06 English Topics Covered

Block 1 – Concepts and Applications

  • Unit 1 – Marketing Research: An Introduction
  • Unit 2 – Applications of Marketing Research and Ethical Issues
  • Unit 3 – Identifying and Defining Research Problems

Block 2 – Data Collection and Processing

  • Unit 1 – Research Design Formulation
  • Unit 2 – Data Collection: Qualitative and Quantitative
  • Unit 3 – Data Processing

Block 3 – Data Analysis

  • Unit 1 – Hypothesis Testing
  • Unit 2 – Correlation and Simple Linear Regression
  • Unit 3 – Multiple Regression Analysis
  • Unit 4 – Discriminant Analysis and Logistic Regression Analysis
  • Unit 5 – Factor Analysis and Cluster Analysis
  • Unit 6 – Conjoint Analysis and Multidimensional Scaling

Block 4 – Emerging Issues

  • Unit 1 – Big Data and Marketing Research
  • Unit 2 – Internet based Marketing Research
  • Unit 3 – Marketing Research and Social Media

Previous Year Solved Question Papers Included

 English (Total-1, Solved-1, Unsolved-0)

  • June (2023)

About MMPM-06 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :Marketing Research
Language(s) : English
Code : MMPM-06
Degree :
Subject : Marketing Management
Course : Specialization Course
ISBN : 978-93-5554-581-7(English)
Pages : 288(English)
Weight : 0.23kg
Dimensions : (L) 21cm, (W) 15cm, (H) 1cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.
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Marketing Research

Original price was: ₹250.00.Current price is: ₹125.00.
Save ₹125.00 (50%)