1. Which types of situations are conducive for personal selling? Elaborate your answer by giving suitable examples from travel and tourism industry.
2. Write an essay on “Actual Sales Process”.
3. What do you mean by presentation? Describe the structure of a presentation.
4. Discuss the role of sales displays and what should be done to motivate retailers to put in their best efforts in sales display.
5. What is sales force management? How can you design and conduct the training programme related to tourism industry’s sales force.
6. Discuss the role of performance appraisal and evaluation.
7. Write short notes on:
(a) Product specialization
(b) Marketing Cost Analysis
8. Describe different broadcast medium available in India.
9. Discuss the techniques of determining Promotional Budgets.
10. Write short notes on:
(a) Organizing Sales Force Contest.
(b) Print media advertisement creation.
1. “As companies grow larger in size and generate resources to make their financial position strong the tendency is to favour direct sales”. Analyse the statement with example.
2. What is “Prospecting” and “In-Reach selling?
3. Write an essay on “Planning the presentation strategy”.
4. How one can manage displays effectively? Give suitable examples.
5. Write short notes on 10X2= a) Class Room Training b) Trainer’s Abilities
6. Discuss the purpose of a monitoring system. What are the basic types of Sales Report?
7. Analyse the functions of a Sales Manager.
8. Draw the model of “marketing communications process. Elaborate related activities in detail.
9. Write short notes on
a) Objectives of Sales promotion
b) Methods of Sales promotion
10. Describe the agency – client relationship and productivity
Help?
