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IGNOU MTTM-09 (January 2024 – July 2024) Assignment Questions
1. “For understanding tourism market, a strong research data base is required”. Explain this statement with the help of examples.
2. Why is it important to segment tourist markets? Discuss the various factors considered for segmenting tourism markets.
3. What are the various sources of information about a tourist destination? How is this information relevant for tourists?
4. Write an essay on the potential and dimensions of Indian Domestic tourism.
5. Why is UK an important source market for Indian tourism? Discuss the profile of British tourists visiting India.
6. List the different types of emerging tourism activities. Enumerate the basic differences between Market – led and Alternative tourism products and their marketing styles.
7. How can we market India to the Gulf countries? Give suggestions.
8. Discuss the market constraints for the development of tourism in India. How can we overcome these challenges?
9. Identify the reasons why NRI’s constitute a major source market for Indian tourism. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.
10. Write short notes on the following in about 150 words each:
a) Time share market
b) Types of travel motivators
c) Emerging travel trends
d) Influence of social media on tourist decision making process
IGNOU MTTM-09 (January 2023 – July 2023) Assignment Questions
1. What is meant by Tourism Markets? Discuss the importance of intra-regional and inter-regional tourism flow in the context of Indian tourism market.
2. Explain the various types of information which should be generated to enable effective tourism marketing decision making.
3. Why do we need to segment markets? Discuss the various tourism market segmentation variables.
4. How is East-Asia Pacific region an important tourism generating market for India. Explain with suitable example.
5. Define Market research and its purpose in tourism industry. Explain the survey methodologies in market research.
6. Write a detailed note on the potential and dimensions of Indian domestic tourism.
7. Discuss the characteristics of Japanese and Chinese outbound tourism market respectively.
8. Differentiate between NRI and PIOs. As the Marketing manager of a tour operation company, discuss the various issues which you will have to address while targeting these market segments.
9. Explain with suitable examples the market constraints in developing Indian tourism industry.
10. Write short notes on the following
a) Destination specific travel motivators
b) Market-led tourism
c) Alternative forms of tourism
d) Forecasting in tourism
