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PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BHC-14 (July 2023 – January 2024) Assignment Questions
Long Answer Questions
Attempt any One of the following:
1) Write about any two Ps of event marketing as marketing-mix tools. Further explain the Ps framework proposed by Getz and Allen et.al in detail.
2) Discuss the relevance of Market Segmentation to Event Management Companies. Write about the five options of targeting in the context of events.
3) Discuss the importance of event sales promotion. Explain its strategies in detail.
Medium Answer Questions
Attempt any Two of the following:
1) Write an essay on the different tools that are used effectively to analyse event marketing environment.
2) What do you understand by event positioning? Using example, explain how an Intellectual Property can help in maintaining its desired image and in event positioning.
3) Explain the role of destination marketing organisations and convention bureaus in holding events.
4) Explain the selection and execution of advertising message.
5) Describe the use of Integrated Marketing Communications in event management. How can E-marketing be integrated in the event marketing strategy?
Short Answer Questions
Write short notes on any Five of the following:
1) Brand identity
2) Risk versus Return Matrix
3) Any two events based on image transfer
4) Direct Marketing
5) Viral Marketing and e-WOM
6) Factors affecting media selection
7) Media Mix for Events
8) Contribution of personal selling to event marketing
