IGNOU MS-06 (January 2025 – July 2025) Assignment Questions
1. Describe the components of physical evidence in case of railways and banks. Also describe the role of service personnel in these organisations. How can customers influence other customers in these service organisations?
2. Take the following consumer products and describe the step-by-step procedure that you will follow in segmenting the market for these products.
a) Electric Vehicle (2- Wheeler and 4- Wheeler)
b) Cellular Phones
3. Name and describe the different types of groups that may have influenced your behaviour in terms of making a decision:
a) To buy a particular brand of refrigerator
b) To choose a school/college for your child
4. Selection and development of a new product are very important steps in the Marketing Strategy. Explain briefly the stages through which you would test ideas coming up for new products until the final stage of launching the new product..
5. Write short notes on the following:
a) Scope of Marketing Research
b) Howard-Sheth Model
c) Cyber Marketing
IGNOU MS-06 (January 2024 – July 2024) Assignment Questions
1. (a) Discuss the meaning, scope and importance of marketing function in an FMCG firm offering a wide range of wellness products for women.
(b) With the help of internet sources/secondary sources discuss the relevance and functions of marketing function in a developing economy like India.
2. (a) Explain and elaborate the term market segmentation. When and why marketers do consider segmentation strategies? Explain by taking an example of e-bike/scooter.
(b) Define and discuss the purpose and scope of marketing research. In what situations marketing research assume significance and necessity? Discuss.
3. (a) What is your understanding of the term consumer behavior? Why it is important for marketers to consider consumer behavior in marketing of their products and services. Discuss with an example.
(b) Distinguish product life cycle and new product development. Explain the various stages of product life cycle by taking an example of any small passenger car of your choice.
4. (a) Discuss the key determinants of pricing. Briefly explain the various pricing methods their benefits and drawbacks of each of these methods.
(b) Distinguish and explain the term channels of distribution and distribution strategy. Comment on the indirect channels of distribution that marketers can consider in marketing their product.
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