Help?
MS-06 English Topics Covered
Block 1 – Marketing and its Applications
- Unit 1 – Introduction to Marketing
- Unit 2 – Marketing in Developing Economy
- Unit 3 – Marketing of Services
Block 2 – Marketing Planning and Organisation
- Unit 1 – Planning Marketing Mix
- Unit 2 – Marketing Segmentation
- Unit 3 – Marketing Organization
- Unit 4 – Marketing Research and its Application
Block 3 – Understanding Consumers
- Unit 1 – Deteminants of Consumer Behaviour
- Unit 2 – Models of Consumer Behaviour
- Unit 3 – Indian Consumer Environment
Block 4 – Product Management
- Unit 1 – Product Decisions and Strategies
- Unit 2 – Product Life Cycle and New Product Development
- Unit 3 – Branding and Packaging Decisions
Block 5 – Pricing and Promotion Strategy
- Unit 1 – Pricing Policies and Practices
- Unit 2 – Marketing Communications
- Unit 3 – Advertising and Publicity
- Unit 4 – Personal Selling and Sales Promotion
Block 6 – Distribution and Public Policy
- Unit 1 – Sales Forecasting
- Unit 2 – Distribution Strategies
- Unit 3 – Managing Sales Personnel
- Unit 4 – Marketing and Public Policy
- Unit 5 – Cyber Marketing
