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MS-611 English Topics Covered
Block 1 – Rural Markets—An Overview
- Unit 1 – Rural Markets in India
- Unit 2 – Understanding Rural Environment
Block 2 – Understanding the Rural Consumer
- Unit 1 – Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour
- Unit 2 – Trends in Consumer Behaviour
- Unit 3 – Rural Marketing Research
Block 3 – Product and Pricing Decisions for the Rural Markets
- Unit 1 – Product Development, Adoption Process and Modification Decisions
- Unit 2 – Pricing Decisions
Block 4 – Managing the Promotion
- Unit 1 – Understanding Rural Media and Current Opportunities
- Unit 2 – Message Design and Development for Rural Markets
- Unit 3 – Rural Sales Promotion Effort
Block 5 – Accessing Rural Markets
- Unit 1 – Physical Infrastructure and Dynamics of Distribution
- Unit 2 – Participants in the Rural Distribution Process
- Unit 3 – Physical Distribution Process
Block 6 – Understanding Rural Merketing Process–Case Studies
- Unit 1 – Rural Communication: A Case Study of Philips Consumer Electronics
- Unit 2 – Mass Media and Social Advertising
- Unit 3 – Rural Distribution for the FMCG Sector – A Case Study of HLL
- Unit 4 – Rural Buying Behaviour: A Case Study of Consumer In Jammu
