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MS-612 English Topics Covered
Block 1 – An Overview of Retailing Environment
- Unit 1 – Introduction to Retailing
- Unit 2 – Evolution of Retail Environment
- Unit 3 – Formats of Retailing
Block 2 – Retail Planning and Development
- Unit 1 – Understanding the Retail Customer
- Unit 2 – Marketing Research for Retailing
- Unit 3 – Strategic Retail Planning Process
- Unit 4 – Locational Decisions
- Unit 5 – Growth Strategies
Block 3 – Retail Mix
- Unit 1 – Product Merchandise
- Unit 2 – Pricing
- Unit 3 – Promotion and Communication Mix
- Unit 4 – Atmospherics
Block 4 – Retail Operations
- Unit 1 – Sourcing
- Unit 2 – Financial Management Issues in Retailing
- Unit 3 – Organisation Structure and Management of Human Resources
- Unit 4 – CRM – Customer Relationship Marketing
- Unit 5 – Monitoring and Controlling Retail Operations
Block 5 – Issues Impacting Retail Business in India
- Unit 1 – Legal and Security Issues in Retail
- Unit 2 – Ethical Dimensions
- Unit 3 – Technology in Retailing
- Unit 4 – Non Store Retailing
