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MS-65 English Topics Covered
Block 1 – Services Marketing – An Introduction
- Unit 1 – Marketing of Services:conceptual Framework
- Unit 2 – Role of Services in Economy
- Unit 3 – International Trade in Services,The WTO and India
- Unit 4 – Consumer Behaviour in Services
Block 2 – Services Marketing Mix
- Unit 1 – Product and Pricing Decisions
- Unit 2 – Place and Promotion Decisions
- Unit 3 – Extended Marketing Mix for Services
Block 3 – Strategic Issues
- Unit 1 – Service Quality
- Unit 2 – Managing Demand and Capacity
- Unit 3 – Customer Retention
Block 4 – Sectoral Applications-I
- Unit 1 – Financial Services
- Unit 2 – Tourism and Hospitality Services
- Unit 3 – Health Services
- Unit 4 – Case Study : Serving the Global India
Block 5 – Sectoral Applications-II
- Unit 1 – Educational Services
- Unit 2 – Professional Support Services : Advertising Agencies
- Unit 3 – Telecommunication Services
- Unit 4 – Product Support Services
