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MS-66 English Topics Covered
Block 1 – Marketing Research Concepts and Design
- Unit 1 – Marketing Research – Meaning and Importance
- Unit 2 – Organisation of Marketing Research in India
- Unit 3 – Research Design
Block 2 – Data Collection
- Unit 1 – Data Collection
- Unit 2 – Sampling
- Unit 3 – Questionnaire Design and Development
- Unit 4 – Attitude Measurement & Scaling
Block 3 – Data Processing and Analysis
- Unit 1 – Qualitative Research
- Unit 2 – Data Processing – Coding, Tabulation and Data Presentation
- Unit 3 – Description & Inference from Sample Data
- Unit 4 – Analysis of Association
Block 4 – Multivariate Analysis
- Unit 1 – Regression Analysis, Discriminant Analysis and Factor Analysis
- Unit 2 – Conjoint Analysis
- Unit 3 – Cluster Analysis and Multi-Dimensional Scaling
- Unit 4 – Application of Marketing Research in India – Some Case Studies
