Help?
MS-68 English Topics Covered
Block 1 – Marketing Communication and Advertising—Basic Concepts
- Unit 1 – Marketing Communication Process
- Unit 2 – Communication-Key Behavioural Concepts
- Unit 3 – Indian Media Scene
Block 2 – Advertising Campaign Planning and Execution
- Unit 1 – Planning Communication Strategy
- Unit 2 – Advertising Campaign Planning-Strategic Consideration, Creative Consideration
- Unit 3 – Advertising Creativity Campaign Planning and Execution
- Unit 4 – Advertising Research – Role and Trends
- Unit 5 – Measuring Advertising Effectiveness Definitions and Techniques
Block 3 – Media Planning Concepts
- Unit 1 – Media Concepts, Characteristics and Issues in Media Planning
- Unit 2 – Media Selection, Planning and Scheduling
- Unit 3 – Internets as an Emerging Advertising Medium
Block 4 – Marketing Communication Form
- Unit 1 – Managing Sales Promotion
- Unit 2 – Direct Marketing
- Unit 3 – Publicity and Public Relations
- Unit 4 – Social Marketing Communication
Block 5 – Strategies for Advertising Agencies
- Unit 1 – Functions and Structure of Ad Agency
- Unit 2 – Managing Client Agency Relationships
- Unit 3 – Strategies for Account Management
- Unit 4 – Legal and Ethical Issues in Advertising
