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As one of the world’s largest industries, tourism is associated with many of the prime sectors of the world’s economy. According to Yeoman et al. (2006) tourism has had an average annual increase of 6.6 per cent over the last half century, with international travel rising from 25 million in 1950 to over 700 million by 2002. More specifically, and of interest to our discussion of ecotourism to follow, is the fact that in 1950 the top five travel destinations (in Europe and the Americas) held 71 per cent of the travel market, but by 2002 they held only 35 per cent. Yeoman et al.
