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IGNOU PTS-06 Project - Tourism Marketing Strategies of Indore

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SKU: IGNGB-PR-BTS-PTS06-5711 Categories: , ,

Description

The central land of Madhya Pradesh, the land of Kings and primitive people, of rugged mountains , myth and romance, is the largest state in the Indian Union, with its capital at Bhopal. M.P. is a vast plateau surrounded by the Vindhya and Satpura mountains that make a rugged descent into the valleys of the Narmada and Tapti rivers which have long served as a passageway connecting east and west India. The people are proud of their culture. The men here are of the marital type, the women proud and graceful; those married recognizable by their vermilion and green glass bangles.

Objectives

  • Optimum utilization of rich tourist resources of the state in order to attract maximum number of domestic and international tourists.
  • To facilitate the growth of tourism in the states so that the private sector contributes significantly in the development of tourism in Indore.
  • Preservation of rich bio-diversity, natural, historical, architectural and cultural heritage of Indore with special emphasis on conservation of historical monuments in Indore.
  • To develop a ready market for the rich and varied handicrafts and cottage industries of Indore so as to ensure welfare of artisans/artists.
  • To promote inter-cultural understanding through religious/pilgrim tourism and fairs and festivals.
  • To promote socio-economic development of Indore through tourism with special thrust on backward areas.
  • To make tourism a ‘people’s industry’ in the state.
  • To open new vistas in tourism like adventure tourism, eco-tourism, camel/horse safaris, river and canal cruise, house boats in Indore (Palace-On-Waves), educational tourism, caravan tourism and village tourism

PTS-06 English Topics Covered

  • Introduction
  • Marketing Strategy of Madhya Pradesh Tourism
  • Important Tourist Places & Attractions of Madhya Pradesh
  • Role of Government for the Development of Tourism in Madhya Pradesh
  • Conclusion

PTS-06 Projects Details

University : IGNOU (Indira Gandhi National Open University)
Title :An Indepth Study of Marketing Strategies of Indore to Promote Tourism
Language(s) : English
Code : PTS-06
Degree :
Subject : Tourism Marketing
Course : Projects
SKU : IGNGB-PR-BTS-PTS06-5711
Pages : Report 64, Synopsis 5
Size :
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.

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