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IGNOU MVE-06 (July 2024 – January 2025) Assignment Questions
Q1. Fill in the blanks:
i. Marketing Concept is capable of keeping the organization free from “———–’’
ii. —————— is the first and most important component of personal selling.
iii. ————– is another word for body-language.
iv. ———————- Presentation is used in Pharma-selling.
v. —————are qualifications placed on a statement of a position to convey message.
Q2. True or False:
i. The text or body of an advertisement is known as advertising copy.
ii. Principles of Unity mean various elements of display appear unified and seen as a whole and complex unit.
iii. Establishing sales territories assures proper market coverage.
iv. The sales budget uses the sales quota as a point of departure.
v. Evaluation frequency or Periodicity is the timings of sales force evaluation.
Q3. Match the following:
i. Paralanguage a. Interviewing
ii. Theories of selling b. Territory Design
iii. Rating Scale c. Pay per click
iv. CPC d. AIDAS
v. Workload Approach e. Voice Patterns
Q4. Write short answers on any two:
i. Evolution of Marketing
ii. Situation Conducive for Personal Selling
iii. Buying-Formula Theory
Q5. Differentiate between any two:
i. Cost per Click and Cost per Action.
ii. Stress Interview and Rating scales
iii. Line Sales organization and Functional Sales organization
Q6. Explain the types of Direct & Indirect Compensation
Q7. What do you mean by Sales Quota? How are quotas set?
IGNOU MVE-06 (January 2024 – July 2024) Assignment Questions
Q1. Differentiate between the sales concept and the marketing concept?
Q2. Differentiate between advertising and personal selling?
Q3. Briefly explain the difference between written communication and oral communication.
Q4. “Handling of samples” is an integral part of any pharmaceutical product. Explain.
Q5. What factors determine the length of the channel of distribution?
Q6. Explain the significance and purpose of sales display? Give suitable examples.
Q7. Explain the different methods / Modules of training? Which one is recommended to train a newly recruited MR?
Q8. What are the factors influencing design of compensation scheme?
Q9. What is the need and purpose of monitoring system? What parameters are used to monitor sales?
Q10. Explain the need for sales organization?
