IGNOU BRL-101 - Overview of Retailing

(A) Short Type Questions 1. What is retailing? Briefly explain the factors influencing the growth of retail in context of organised Indian retail market. 2. What do you understand by psychological factors. Differentiate between psychological factors and personal factors? 3. How do you distinguish modern retail formats from traditional formats? Explain with examples. 4. a) Explain the key concepts in retail atmospherics. b) Briefly explain retail performance measures? 5. What do you mean by merchandise management? Explain the constraining factors that should be considered by the retailer as the consumer needs change with examples. 6. What do you understand by implication of GST? Discuss the benefits of GST on retail sector with suitable examples? 7. Discuss the technological trends in retailing. State the precautions to be taken while handling technology in Retailing. (B) Essay Type Questions 8. a) Briefly explain the types of franchising. What are the ways by which franchisor ensures uniformity across franchisee chain? b) What is E- Tailing? How do SEO and SEM help E- tailers to do more than just providing pleasing websites. 9. a) Explain the meaning of service retailing. Discuss about the popular forms of retail employment? b) Explain how the employment opportunities are booming up in organized retail?

(A) Short Type Questions 1. What do you understand by the term Retailing? Briefly explain the recent evolving trends in Indian and global retailing. 2. Why is it essential to understand consumer behaviour? Explain the factors that influence the consumer behaviour in retailing with examples. 3. Distinguish between modern retail formats from traditional retail formats with suitable examples. 4. What do you understand by sourcing? Describe steps would you intend to adopt in identifying suppliers in a retail unit? 5. Why do you think visual merchandising is necessary in the design of a store? Suggest components to be displayed in a particular retailing unit with examples. 6. What are the different pricing techniques? Discuss the different pricing techniques followed in supermarket, discount store and hypermarkets. 7. Explain what you do mean by GST? Do you think it benefits the retail industry? (B) Essay Type Questions 8. a) Briefly outline the applications of technology in retail industry. b) Explain the factors influencing technology selection. 9. a) What do you mean by business ethics. Describe the broad areas of business ethics? b) Explain the ethical dimensions of retailing. What are the benefits of managing ethics in business.