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IGNOU BRL-102 Code Details
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University
IGNOU (Indira Gandhi National Open University)
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Title
Introduction to Retail Marketing
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Language(s)
English
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Code
BRL-102
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Subject
Retailing
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Degree(s)
BBARIL
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Course
Core Courses (CC)
IGNOU BRL-102 English Topics Covered
Block 1 - All Units
- Unit 1 - Overview of Retailing Marketing
- Unit 2 - Understanding Shoppers and Shopper’s Behaviour
- Unit 3 - Personal Selling
- Unit 4 - Customer and Customer’s Needs
- Unit 5 - Steps in Selling-I
- Unit 6 - Steps in Selling-II
- Unit 7 - Overview of Retail Promotion
- Unit 8 - Advertising and Promotion
- Unit 9 - In-store Promotion and management
- Unit 10 - In-store Promotion
- Unit 11 - In-Store Promotions, Strategies, Budget, and Evaluation
- Unit 12 - In-Store Promotions: Types and Techniques of Sales
- Unit 13 - Promotions Through Social Media
- Unit 14 - Local Store Marketing
IGNOU BRL-102 (July 2024 - June 2025) Assignment Questions
(A) Short Type Questions
1. Describe the different qualities of sales persons engaged in personal selling.
2. Explain the different types of sales presentations.
3. Explain the stages of consumer decision making process.
4. What are the different types of stores?
5. What is “SPIN” selling? Explain.
6. Explain few strategies to be used for budget sourcing?
7. What do you understand by the term "marketing mix"? Explain with an examples.
(B) Essay Type Questions
8. Write about the social media marketing and discuss the SEO in social media marketing.
9. What do you meant by Personal selling? Explain the importance of Personal selling from the point of view of manufacturers.
IGNOU BRL-102 (July 2023 - June 2024) Assignment Questions
(A) Short Type Questions
1. What are the types of decision-making processes? Explain with an example.
2. What are the steps in individual selling? How are they different from the B2B selling?
3. Explain the growing importance of retailing.
4. Define personal selling. Explain the various types of personal selling.
5. What is sales promotion? Explain main objectives of sales promotion with examples.
6. Explain the different fundamentals and needs of advertising in retail?
7. Explain the different types of retail promotion with examples.
(B) Essay Type Questions
8. What are the emerging trends in retail marketing? Elaborate with examples.
9. Explain different types of pricing strategy practiced by retailers?
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Related Codes
- BRL-101 Overview of Retailing
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