IGNOU BRL-103 - Store Operations

(A) Short Type Questions 1. a) Retail works with retailer to clarify and operationalize the strategy. Explain b) Define the terms customer and consumer and explain them with an example. 2. a) Explain the importance of organizational structure in retail? Explain the important tasks performed in retail. b) What are the advantages and disadvantages of having a centralized warehouse? 3. a) Discuss the significance of atleast five different assets. What care and maintenance needs to be taken for these assets. b) Explain the purpose and benefits of Standard Operating Procedures (SOP). 4. a) What is the importance of Product-Customer Matrix and its impact? b) Explain the qualities of a Good Cashier with the help of an example. 5. a) What do you mean by promotion? b) How do you discriminate between conventional and contemporary retail formats? 6. a) Write down the benefits of online and offline integration? b) Define marketplace and its advantages and disadvantages in detail? 7. a) What all can be covered in competition benchmarking? Comment. b) Why does burn out happens in multitasking? (B) Essay Type Questions 8. Define space planning concept. What process one must follow for well defined space planning concept? 9. How performance appraisal is conducted in retail? What are its salient features? Also mention the methods of compensation used in retail.

(B) Short Type Questions 1. a) How retail store operation is going to be one of the significant platform for integrated planning. b) Discuss different types of Retail Customers. 2. a) What is Psychographic Customer Segmentation? b) Briefly discuss Manpower Planning. 3. a) What are the advantages and disadvantages of having a centralized ware house? b) Explain the concept of “Space Mix”. 4. a) What do you mean by System Frauds? Explain. b) What is the difference between asset and merchandise in retail business. 5. a) How do you discriminate between conventional and contemporary retail formats? b) Specify the SOPs application in retail. 6. a) What do you mean by Average Transaction Size b) Explain the importance of Product-Customer Matrix. 7. a) How ecommerce has changed the buying habits of the customer? b) Highlight store supervisor key multitasking points. Is multitasking good or bad? (B) Essay Type Questions 8. How offline and online store can be integrated? Also discuss the benefit of integration. 9. Define space planning concept and its objective. What process one must follow for well-defined space planning concept?