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IGNOU BRL-104 Code Details
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University
IGNOU (Indira Gandhi National Open University)
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Title
Retail Management Perspectives and Communication
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Language(s)
English
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Code
BRL-104
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Subject
Business Administration
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Degree(s)
BBARIL
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Course
Core Courses (CC)
IGNOU BRL-104 English Topics Covered
Block 1 - All Units
- Unit 1 - Management Perspectives in Retailing
- Unit 2 - Retail Planning Process
- Unit 3 - Retail Organisation Structure
- Unit 4 - Decision Making Process
- Unit 5 - Leadership and Teamwork
- Unit 6 - Monitoring and Controlling Retail Operations
- Unit 7 - Basics of Accounting
- Unit 8 - Introduction to Communication
- Unit 9 - Non-Verbal Communication
- Unit 10 - Listening Skills
- Unit 11 - Cross Cultural Communication
- Unit 12 - Interactive Skills
- Unit 13 - Technology Enabled Business Communication
- Unit 14 - Customer Communication Management
- Unit 15 - Retail Image: Establishment and Maintenance
- Unit 16 - Managing Health, Hygiene Safety and Security
- Unit 17 - Omni Channel Retail Management
- Unit 18 - Data Driven Management in Retail
IGNOU BRL-104 (January 2024 - December 2024) Assignment Questions
(A) Short Type Questions
1. What do you mean by Retail Management? Explain function management.
2. What do you mean by Retail planning process? Explain various steps in planning and features.
3. What is organization structure? Discuss different types of organization structures.
4. What is managerial control system? Explain various control systems in detail.
5. Explain accounting concepts and conventions.
6. What is communication? Explain major objectives of communication and communication process.
7. What is Listening? Discuss different types of listing.
(B) Essay Type Questions
8. What is culture? Explain importance of Inter-cultural sensitivity communication in retailing.
9. Write short note on following.
(a) Motivation
(b) Perception
(c) Emotion
IGNOU BRL-104 (July 2023 - June 2024) Assignment Questions
(A) Short Type Questions
1. What are the functions of management? Explain with illustrations.
2. Explain the planning process.
3. Explain the decision making process. And what are the various phases of decision making?
4. Explain the different leadership styles. And what are the leader traits?
5. Explain accounting concepts and conventions.
6. Explain the customer communication best practices.
7. Explain physical aspects of the store.
(B) Essay Type Questions
8. What is centralization and decentralization in retail organization? Which is the most preferred one in the changing environment?
9. What is communication? Explain the different medium of communications and various types of communication.
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Related Codes
- BRL-101 Overview of Retailing
- BRL-103 Store Operations
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