IGNOU MJM-20 - Introduction to Journalism and Mass Communication

1. In light of a prominent theory or model in journalism and mass communication, critically analyze a significant media event or trend from the past year. How does this event or trend illustrate or challenge the chosen theory? Provide specific examples and insights in your analysis. 2. Considering what you have learned about media ownership, select a recent case where media ownership significantly influenced the coverage of a major event or shaped a media trend. How did the ownership structure impact the narrative, and what does this reveal about the relationship between media ownership and journalistic practice. 3. Identify a prominent social issue that has been the focus of a recent marketing campaign. Critically evaluate how marketing communication has been applied in this campaign. Discuss the impact of these strategies on public perception. 4. Examine a recent Indian film that has sparked significant public discourse. How does the film's portrayal of a particular social issue reflect or challenge existing societal norms and values? Discuss the film's impact on public perception and dialogue surrounding the issue, considering the influence of film as a medium in shaping social consciousness. 5. Select a recent major news event and compare its coverage in two news outlets of an Indian language. Analyze how language influences the framing of the story, the choice of words, and the overall narrative.

1. Choose any two media theories of your choice and analyse how it fits in the current media scenario. 2. What are the ways in which internet has affected the traditional media of print and electronic? Cite industry reports indicating internet proliferation in India during the COVID times. 3. Select any two language dailies of your choice. Compare their editorial pages and present the differences in a tabular form. 4. Which elements of a podcast make it unique and better than earlier broadcasts? Write the concept and idea of a podcast for children upto ten years of age. 5. Conceptualise and plan a fund raiser to promote tribal art through digital means.