IGNOU MJM-24 - Media and Society

1. Examine a recent news article and apply the core concepts of media literacy to identify any biases, misinformation, or persuasive techniques used. How does your analysis demonstrate the relevance of media literacy in our current media environment? 2. Choose a recent news article that you believe reflects the concepts and theories you have learned about media representation as discussed in Unit 13 (5.2 Representation of Social Identities) Conduct a critical analysis of this content, focusing on how it represents social identities, stereotypes, and narratives. 3. Select a current issue or topic related to development in India, as presented in the media. Analyze how the media portrays and frames this issue, including the narratives, perspectives, and biases it reflects. Critically evaluate the role of media in influencing public discourse on development, and propose potential improvements or alternative approaches to enhance the media's role in promoting informed and balanced discussions on development-related issues in the Indian context. 4. Choose a specific case or incident where media and human rights intersect, either globally or within your country. Analyze the role of media in reporting, advocating for, or potentially violating human rights in this context. 5. Examine the influence and impact of global media organizations on cultural imperialism. Select a specific global media conglomerate or platform (e.g., a major news network, streaming service, or social media platform) and analyze its role in shaping cultural narratives and values around the world.

1. Select one news channel and one newspaper of your choice. Get familiarized with their news operations. Identify the primary characteristics of the respective medium. Find the differences between the characteristics of these two different media. 2. Identify any five Indian advertisements. Find out the following details of the respective advertisements from the media literacy perspectives: a] What is being sold through these advertisements? b] How is it being sold? c] What is the main agenda of each advertisement, and how it is conceptualized to influence the consumer? 3. Read more about Goal 3 of Sustainable Development Goals [Good Health]. With a simple online search, understand the international and national efforts taken for this goal. Write the opportunities and challenges for the media and communication system to support goal 3. 4. Read and understand the basic concepts discussed in Unit 13 (5.2 Representation of Social Identities). Collect five days of a newspaper of your choice, and analyse their coverage on Class, Caste, Gender, Minority and Ethnicity. Write your observations in a report format. Cite suitable examples from your sample news items to support your analysis. 5. Identify any alternative media efforts from India or the Asian context. Explain its mission and objectives and compare it with any mainstream media for their approach to executing their objectives. Give adequate details of the chosen alternative media efforts.