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IGNOU BCOE-141
- Principles of Marketing,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of BCOE-141 Principles of Marketing for IGNOU BCOMG, BBA Marketing.

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About BCOE-141 Help Book Latest Edition

BCOE-141 English Topics Covered

Block 1 - Basic Concepts of Marketing

  • Unit 1 - Nature and Scope of Marketing
  • Unit 2 - Marketing Environment
  • Unit 3 - Markets and Market Segmentation
  • Unit 4 - Consumer Behaviour

Block 2 - Product

  • Unit 1 - Product Concepts and Classification
  • Unit 2 - New Product Development and Product Life Cycle
  • Unit 3 - Branding and Packaging

Block 3 - Pricing

  • Unit 1 - Objectives and Methods
  • Unit 2 - Discounts and Allowances
  • Unit 3 - Regulation of Prices

Block 4 - Distribution

  • Unit 1 - Channels of Distribution-I
  • Unit 2 - Channels of Distribution-II
  • Unit 3 - Physical Distribution

Block 5 - Promotion

  • Unit 1 - Promotion Mix
  • Unit 2 - Personal Selling and Sales Promotion
  • Unit 3 - Advertising and Publicity

Block 6 - Services Marketing and Emerging Issues

  • Unit 1 - Services Marketing
  • Unit 2 - Rural Marketing
  • Unit 3 - Emerging Issues in Marketing-I
  • Unit 4 - Emerging Issues in Marketing-II

BCOE-141 Hindi Topics Covered

Block 1 - विपणन की मूलभूत संकल्पनाएँ

  • Unit 1 - विपणन का स्वरूप और विषय-क्षेत्र
  • Unit 2 - विपणन परिवेश
  • Unit 3 - बाजार तथा बाजार का खंडीकरण
  • Unit 4 - उपभोक्ता व्यवहार

Block 2 - उत्पाद

  • Unit 1 - उत्पाद संकल्पनाएँ तथा वर्गीकरण
  • Unit 2 - नए उत्पाद का विकास तथा उत्पाद जीवन-चक्र
  • Unit 3 - ब्रांड निर्धारण तथा डिब्बाबंदी

Block 3 - मूल्य निर्धारण

  • Unit 1 - उद्देश्य तथा विधियाँ
  • Unit 2 - छूट तथा रियायतें
  • Unit 3 - कीमतों का विनियमन

Block 4 - वितरण

  • Unit 1 - वितरण माध्यम-I
  • Unit 2 - वितरण माध्यम-II
  • Unit 3 - भौतिक वितरण

Block 5 - संवर्धन

  • Unit 1 - संवर्धन मिश्रण
  • Unit 2 - व्यक्तिगत विक्रय और विक्रय संवर्धन
  • Unit 3 - विज्ञापन तथा प्रचार

Block 6 - सेवा विपणन और उभरते विषय

  • Unit 1 - सेवा विपणन
  • Unit 2 - ग्रामीण विपणन
  • Unit 3 - विपणन के उभरते विषय-I
  • Unit 4 - विपणन के उभरते विषय-II

Previous Year Solved Question Papers Included

BCOE-141 English (Total-8, Solved-6, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • December (2022-2023)
  • June (2022-2024)

BCOE-141 Hindi (Total-7, Solved-5, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • December (2022)
  • June (2022-2023)

BCOE-141 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Principles of Marketing
  • Language(s) English and Hindi
  • Code BCOE-141
  • Subject Marketing
  • Degree(s) BCOMG, BBA
  • Course Discipline Specific Electives (DSE)
  • ISBN 978-93-91544-81-2 (English) 978-93-5554-055-3 (Hindi)
  • Pages 320 (English) 384 (Hindi)
  • Weight 256gms (English) 307gms (Hindi)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.
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