IGNOU BRL-102
- Introduction to Retail Marketing,
Latest Help Book Edition

BRL-102 English Topics Covered

Block 1 - All Units

• Unit 1 - Overview of Retailing Marketing
• Unit 2 - Understanding Shoppers and Shopper’s Behaviour
• Unit 3 - Personal Selling
• Unit 4 - Customer and Customer’s Needs
• Unit 5 - Steps in Selling-I
• Unit 6 - Steps in Selling-II
• Unit 7 - Overview of Retail Promotion
• Unit 8 - Advertising and Promotion
• Unit 9 - In-store Promotion and management
• Unit 10 - In-store Promotion
• Unit 11 - In-Store Promotions, Strategies, Budget, and Evaluation
• Unit 12 - In-Store Promotions: Types and Techniques of Sales
• Unit 13 - Promotions Through Social Media
• Unit 14 - Local Store Marketing

Previous Year Solved Question Papers Included

BRL-102 English (Total-5, Solved-4, Unsolved-1)

• Guess Paper-I
• Guess Paper-II
• Guess Paper-III
• Guess Paper-IV
• Bonus Exam Practice Paper

BRL-102 Help Book Details