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IGNOU MCO-23
- Strategic Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MCO-23 Strategic Management for IGNOU M.COM (Revised) Management.

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About MCO-23 Help Book Latest Edition

MCO-23 English Topics Covered

Block 1 - Introduction to Strategic Management

  • Unit 1 - Concept of Strategy
  • Unit 2 - Strategic Framework
  • Unit 3 - Strategy in Global Context

Block 2 - Environmental Analysis

  • Unit 1 - External Environmental Analysis
  • Unit 2 - Competitive Analysis
  • Unit 3 - Internal Environmental Analysis

Block 3 - Formulation of Strategy

  • Unit 1 - Business Level Strategy
  • Unit 2 - Competitive Strategy
  • Unit 3 - Corporate Level Strategy

Block 4 - Strategy Implementation and Control

  • Unit 1 - Implementation-Behavioural Dimensions
  • Unit 2 - Corporate Governance
  • Unit 3 - Control
  • Unit 4 - Evaluation

MCO-23 Hindi Topics Covered

Block 1 - सामरिक प्रबंधन का परिचय

  • Unit 1 - रणनीति की अवधारणा
  • Unit 2 - रणनीतिक रूपरेखा
  • Unit 3 - वैश्विक संदर्भ में रणनीति

Block 2 - पर्यावरण विश्लेषण

  • Unit 1 - बाहरी पर्यावरण विश्लेषण
  • Unit 2 - प्रतिस्पर्धा विश्लेषण
  • Unit 3 - आंतरिक पर्यावरण विश्लेषण

Block 3 - रणनीति का निरूपण

  • Unit 1 - व्यावसायिक स्तर की रणनीतियाँ
  • Unit 2 - प्रतिस्पर्धी रणनीति
  • Unit 3 - निगमीय स्तर की रणनीति

Block 4 - व्यूहरचना/रणनीति कार्यान्वयन और नियंत्रण

  • Unit 1 - कार्यान्वयन व्यवहार आयाम
  • Unit 2 - निगमीय प्रशासन/नियमन
  • Unit 3 - नियंत्रण
  • Unit 4 - मूल्यांकन

Previous Year Solved Question Papers Included

MCO-23 English (Total-8, Solved-6, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • June (2023-2024)
  • December (2022-2023)

MCO-23 Hindi (Total-6, Solved-6, Unsolved-0)

  • Sample Paper-I
  • Sample Paper-II
  • June (2023-2024)
  • December (2022-2023)

MCO-23 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Strategic Management
  • Language(s) English and Hindi
  • Code MCO-23
  • Subject Management
  • Degree(s) M.COM (Revised)
  • Course Core Courses (CC)
  • ISBN 978-93-5554-092-8 (English) 978-93-5554-184-0 (Hindi)
  • Pages 240 (English) 230 (Hindi)
  • Weight 192gms (English) 184gms (Hindi)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.