IGNOU MMPM-03
- Product and Brand Management,
Latest Help Book Edition

MMPM-03 English Topics Covered

Block 1 - Introduction to Product Management

• Unit 1 - Basic Concepts of Product and Product Planning
• Unit 2 - Product Life Cycle (PLC)
• Unit 3 - Product Line Decisions
• Unit 4 - Product Portfolio

Block 2 - New Product Development and Implementation

• Unit 1 - Organising for New Product Development
• Unit 2 - Generation, Screening and Development of New Product Ideas
• Unit 3 - Concept Development Testing and Physical Development of the Product
• Unit 4 - New Product Launch

Block 3 - Brand Management

• Unit 1 - Brand Concepts and Evolution
• Unit 2 - Brand Equity
• Unit 3 - Brand Building Blocks: Identify, Image and Positioning
• Unit 4 - Brand Architecture and Brand Extension

Block 4 - Managing Brand Equity

• Unit 1 - Enhancing Brand Equity
• Unit 2 - Managing Brands over Time and Geographies
• Unit 3 - Measuring Brand Equity

Previous Year Solved Question Papers Included

MMPM-03 English (Total-6, Solved-4, Unsolved-2)

• Sample Paper-I
• Sample Paper-II
• Guess Paper-I
• Guess Paper-II
• December (2022)
• June (2023)

MMPM-03 Help Book Details