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IGNOU MMPM-04
- International Marketing,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-04 International Marketing for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-04 Help Book Latest Edition

MMPM-04 English Topics Covered

Block 1 - International Marketing - An Introduction

  • Unit 1 - Nature and Scope of International Marketing
  • Unit 2 - Conceptual Framework
  • Unit 3 - Institutional Framework

Block 2 - International Marketing Environment Analysis

  • Unit 1 - Socio-Cultural Environment
  • Unit 2 - Political and Legal Environment
  • Unit 3 - Economic and Natural Environment
  • Unit 4 - Technological Environment

Block 3 - International Marketing Mix Strategy

  • Unit 1 - International Product and Brand Management
  • Unit 2 - International IMC Strategy
  • Unit 3 - International Pricing Strategy
  • Unit 4 - International Distribution Strategy

Block 4 - International Marketing Planning

  • Unit 1 - International Marketing Research
  • Unit 2 - International Marketing Planning and Control
  • Unit 3 - Emerging Issues (Case Studies)

Previous Year Solved Question Papers Included

MMPM-04 English (Total-2, Solved-2, Unsolved-0)

  • June (2023)
  • December (2023)

MMPM-04 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title International Marketing
  • Language(s) English
  • Code MMPM-04
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-578-7 (English)
  • Pages 280 (English)
  • Weight 224gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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