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IGNOU MMPM-06
- Marketing Research,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-06 Marketing Research for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-06 Help Book Latest Edition

MMPM-06 English Topics Covered

Block 1 - Concepts and Applications

  • Unit 1 - Marketing Research: An Introduction
  • Unit 2 - Applications of Marketing Research and Ethical Issues
  • Unit 3 - Identifying and Defining Research Problems

Block 2 - Data Collection and Processing

  • Unit 1 - Research Design Formulation
  • Unit 2 - Data Collection: Qualitative and Quantitative
  • Unit 3 - Data Processing

Block 3 - Data Analysis

  • Unit 1 - Hypothesis Testing
  • Unit 2 - Correlation and Simple Linear Regression
  • Unit 3 - Multiple Regression Analysis
  • Unit 4 - Discriminant Analysis and Logistic Regression Analysis
  • Unit 5 - Factor Analysis and Cluster Analysis
  • Unit 6 - Conjoint Analysis and Multidimensional Scaling

Block 4 - Emerging Issues

  • Unit 1 - Big Data and Marketing Research
  • Unit 2 - Internet based Marketing Research
  • Unit 3 - Marketing Research and Social Media

Previous Year Solved Question Papers Included

MMPM-06 English (Total-1, Solved-1, Unsolved-0)

  • June (2023)

MMPM-06 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing Research
  • Language(s) English
  • Code MMPM-06
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-581-7 (English)
  • Pages 288 (English)
  • Weight 230gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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