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IGNOU MMPM-07
- Integrated Marketing communication,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-07 Integrated Marketing communication for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-07 Help Book Latest Edition

MMPM-07 English Topics Covered

Block 1 - Introduction to Integrated Marketing Communication

  • Unit 1 - Introduction to IMC
  • Unit 2 - Digital Era: Integration of Communication

Block 2 - Advertising Campaign Planning and Execution

  • Unit 1 - Advertising Campaign Planning: Strategic Considerations
  • Unit 2 - Advertising Campaign Planning: Creative Considerations
  • Unit 3 - Advertising Campaign Planning: Media Considerations
  • Unit 4 - Measuring Advertising Effectiveness

Block 3 - Marketing Communication Mix

  • Unit 1 - Managing Sales Promotion
  • Unit 2 - Direct Marketing
  • Unit 3 - Publicity and Public Relations
  • Unit 4 - Digital Marketing IMC: Budget Considerations

Block 4 - Strategies for IMC

  • Unit 1 - Media Buying: Changing Paradigms
  • Unit 2 - IMC: Legal and Ethical Issues
  • Unit 3 - Consumer Movement in India and Implications for IMC
  • Unit 4 - Strategies for Integrating the IMC Elements

Previous Year Solved Question Papers Included

MMPM-07 English (Total-2, Solved-2, Unsolved-0)

  • June (2023)
  • December (2023)

MMPM-07 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Integrated Marketing communication
  • Language(s) English
  • Code MMPM-07
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-591-6 (English)
  • Pages 240 (English)
  • Weight 192gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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