IGNOU MS-06
- Marketing for Managers,
Latest Help Book Edition

MS-06 English Topics Covered

Block 1 - Marketing and its Applications

• Unit 1 - Introduction to Marketing
• Unit 2 - Marketing in Developing Economy
• Unit 3 - Marketing of Services

Block 2 - Marketing Planning and Organisation

• Unit 1 - Planning Marketing Mix
• Unit 2 - Marketing Segmentation
• Unit 3 - Marketing Organization
• Unit 4 - Marketing Research and its Application

Block 3 - Understanding Consumers

• Unit 1 - Deteminants of Consumer Behaviour
• Unit 2 - Models of Consumer Behaviour
• Unit 3 - Indian Consumer Environment

Block 4 - Product Management

• Unit 1 - Product Decisions and Strategies
• Unit 2 - Product Life Cycle and New Product Development
• Unit 3 - Branding and Packaging Decisions

Block 5 - Pricing and Promotion Strategy

• Unit 1 - Pricing Policies and Practices
• Unit 2 - Marketing Communications
• Unit 3 - Advertising and Publicity
• Unit 4 - Personal Selling and Sales Promotion

Block 6 - Distribution and Public Policy

• Unit 1 - Sales Forecasting
• Unit 2 - Distribution Strategies
• Unit 3 - Managing Sales Personnel
• Unit 4 - Marketing and Public Policy
• Unit 5 - Cyber Marketing

Previous Year Solved Question Papers Included

MS-06 English (Total-35, Solved-19, Unsolved-16)

• June (2002, 2004-2019)
• December (2001-2018)

MS-06 Help Book Details