IGNOU MS-61
- Consumer Behaviour,
Latest Help Book Edition

MS-61 English Topics Covered

Block 1 - Consumer Behaviour - Issues and Concepts

• Unit 1 - Consumer Behaviour - Nature, Scope and Applications
• Unit 2 - Consumer Behaviour and Lifestyle Marketing
• Unit 3 - Organisational Buying Behaviour

Block 2 - Individual Influences on Buying Behaviour

• Unit 1 - Perceptions
• Unit 2 - Consumer Motivation and Involvement
• Unit 3 - Attitude and Attitude Change
• Unit 4 - Learning and Memory
• Unit 5 - Personality and Self-Concept

Block 3 - Group Influences on Consumer Behaviour

• Unit 1 - Reference Group Influence and Group Dynamics
• Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles
• Unit 3 - Culture and Subculture influences

Block 4 - The Buying Process

• Unit 1 - Problem Recognition and Information Search Behaviour
• Unit 2 - Information Processing
• Unit 3 - Alternative Evaluation in Buying Decisions
• Unit 4 - Purchase Process & Post-Purchase Behaviour

Block 5 - Modelling Buyer Behaviour

• Unit 1 - Early Models
• Unit 2 - Howard Sheth Model
• Unit 3 - Recent Developments in Modelling Consumer Behaviour

Previous Year Solved Question Papers Included

MS-61 English (Total-4, Solved-0, Unsolved-4)

• June (2020-2021)
• December (2020-2021)

MS-61 Help Book Details