Get IGNOU Help Books Delivered in Delhi NCR within 4-6 Hours! Through BORZO, Order Now for Exam Success, Call us on 9350849407. (T&C Apply)

IGNOU MS-63
- Product Management,
Latest Help Book Edition

#1 Best Selling IGNOU Help Book in All Study Guides

Bought By: 7234 Students

Rating:

Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-63 Product Management for IGNOU MBA (MS) Marketing Management.

  • Helps save time and effort-really well
  • Promises Good Marks in Less Time
  • A fast-acting - result oriented book
  • Free Famous Book "How to Pass IGNOU Exam" (SoftCopy) with Every Combo Order
Only 13 left! people are viewing this, and 10 recently purchased it
Buy Single MS-63 Help Book
  • Free Shipping on Billing of 1000
  • 100% Money-Back Guarantee
  • Guaranteed Safe Checkout
Buy MS-63 Assignment Buy Readymade Projects

About MS-63 Help Book Latest Edition

MS-63 English Topics Covered

Block 1 - Product Management- Introduction

  • Unit 1 - Product Management - Basic Concepts
  • Unit 2 - The Product Management Process
  • Unit 3 - The Product Planning System

Block 2 - Managing Products

  • Unit 1 - Product Line Decisions
  • Unit 2 - Product Life Cycle
  • Unit 3 - Product Portfolio
  • Unit 4 - Product Pricing

Block 3 - Branding and Packaging Decisions

  • Unit 1 - Branding Decisions
  • Unit 2 - Product Positioning
  • Unit 3 - Brand Equity
  • Unit 4 - Packaging Decisions

Block 4 - New Product Development

  • Unit 1 - Organising for Product Development
  • Unit 2 - Generation, Screening and Development New Product Ideas
  • Unit 3 - Economic Analysis -Evaluation New Product Ideas/Concepts

Block 5 - Implementing New Product Decision

  • Unit 1 - Concept Development and Testing
  • Unit 2 - Physical Development of the Product
  • Unit 3 - Pre-test Marketing and Test Marketing
  • Unit 4 - Product Launch

Previous Year Solved Question Papers Included

MS-63 English (Total-4, Solved-0, Unsolved-4)

  • June (2020-2022)
  • December (2020-2021)

MS-63 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Product Management
  • Language(s) English
  • Code MS-63
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-93-82688-57-0 (English)
  • Pages 126 (English)
  • Weight 101gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Customers Also Bought

In addition to this Help Book, there are also other Help Books related to the MBA (MS) Marketing Management you are preparing for. Here we have listed other Help Books that were bought along with this one.

Buy
Help
Add to Cart
My Cart
Help

About Us

       

Student Support

Important Links

Popular Links