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IGNOU MS-64
- International Marketing,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-64 International Marketing for IGNOU MBA (MS) Marketing Management.

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About MS-64 Help Book Latest Edition

MS-64 English Topics Covered

Block 1 - International Marketing: An Introduction

  • Unit 1 - Scope and Size of International Markets
  • Unit 2 - Conceptual Framework
  • Unit 3 - Institutional Framework

Block 2 - Environment of International Business

  • Unit 1 - Cultural Environment
  • Unit 2 - Political and Legal Environment
  • Unit 3 - Strategic Retail Planning Process

Block 3 - Policy Framework and Procedural Aspects

  • Unit 1 - India’s Export – Import Policy
  • Unit 2 - Export - Import Documentation

Block 4 - International Marketing Mix

  • Unit 1 - International Product Policy and Planning
  • Unit 2 - International Advertising
  • Unit 3 - International Pricing Policy
  • Unit 4 - International Distribution and Sales Policy

Block 5 - International Marketing Planning

  • Unit 1 - International Market Selection
  • Unit 2 - International Marketing Research
  • Unit 3 - International Marketing Planning and Control

Previous Year Solved Question Papers Included

MS-64 English (Total-4, Solved-0, Unsolved-4)

  • June (2020-2021)
  • December (2020-2021)

MS-64 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title International Marketing
  • Language(s) English
  • Code MS-64
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-93-5554-415-5 (English)
  • Pages 192 (English)
  • Weight 154gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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