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IGNOU MS-65
- Marketing of Services,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-65 Marketing of Services for IGNOU MBA (MS) Marketing Management.

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About MS-65 Help Book Latest Edition

MS-65 English Topics Covered

Block 1 - Services Marketing - An Introduction

  • Unit 1 - Marketing of Services:conceptual Framework
  • Unit 2 - Role of Services in Economy
  • Unit 3 - International Trade in Services,The WTO and India
  • Unit 4 - Consumer Behaviour in Services

Block 2 - Services Marketing Mix

  • Unit 1 - Product and Pricing Decisions
  • Unit 2 - Place and Promotion Decisions
  • Unit 3 - Extended Marketing Mix for Services

Block 3 - Strategic Issues

  • Unit 1 - Service Quality
  • Unit 2 - Managing Demand and Capacity
  • Unit 3 - Customer Retention

Block 4 - Sectoral Applications-I

  • Unit 1 - Financial Services
  • Unit 2 - Tourism and Hospitality Services
  • Unit 3 - Health Services
  • Unit 4 - Case Study : Serving the Global India

Block 5 - Sectoral Applications-II

  • Unit 1 - Educational Services
  • Unit 2 - Professional Support Services : Advertising Agencies
  • Unit 3 - Telecommunication Services
  • Unit 4 - Product Support Services

Previous Year Solved Question Papers Included

MS-65 English (Total-6, Solved-6, Unsolved-0)

  • June (2010-2012)
  • December (2010-2012)

MS-65 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing of Services
  • Language(s) English
  • Code MS-65
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-93-81690-86-4 (English)
  • Pages 280 (English)
  • Weight 224gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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