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IGNOU MS-66
- Marketing Research,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-66 Marketing Research for IGNOU MBA (MS) Marketing Management.

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About MS-66 Help Book Latest Edition

MS-66 English Topics Covered

Block 1 - Marketing Research Concepts and Design

  • Unit 1 - Marketing Research - Meaning and Importance
  • Unit 2 - Organisation of Marketing Research in India
  • Unit 3 - Research Design

Block 2 - Data Collection

  • Unit 1 - Data Collection
  • Unit 2 - Sampling
  • Unit 3 - Questionnaire Design and Development
  • Unit 4 - Attitude Measurement & Scaling

Block 3 - Data Processing and Analysis

  • Unit 1 - Qualitative Research
  • Unit 2 - Data Processing - Coding, Tabulation and Data Presentation
  • Unit 3 - Description & Inference from Sample Data
  • Unit 4 - Analysis of Association

Block 4 - Multivariate Analysis

  • Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis
  • Unit 2 - Conjoint Analysis
  • Unit 3 - Cluster Analysis and Multi-Dimensional Scaling
  • Unit 4 - Application of Marketing Research in India - Some Case Studies

Previous Year Solved Question Papers Included

MS-66 English (Total-5, Solved-0, Unsolved-5)

  • June (2020-2022)
  • December (2020-2021)

MS-66 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing Research
  • Language(s) English
  • Code MS-66
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-93-5554-407-0 (English)
  • Pages 156 (English)
  • Weight 125gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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