IGNOU MS-68
- Management of Marketing Communication and Advertising,
Latest Help Book Edition

MS-68 English Topics Covered

Block 1 - Marketing Communication and Advertising—Basic Concepts

• Unit 1 - Marketing Communication Process
• Unit 2 - Communication-Key Behavioural Concepts
• Unit 3 - Indian Media Scene

Block 2 - Advertising Campaign Planning and Execution

• Unit 1 - Planning Communication Strategy
• Unit 2 - Advertising Campaign Planning-Strategic Consideration, Creative Consideration
• Unit 3 - Advertising Creativity Campaign Planning and Execution
• Unit 4 - Advertising Research - Role and Trends
• Unit 5 - Measuring Advertising Effectiveness Definitions and Techniques

Block 3 - Media Planning Concepts

• Unit 1 - Media Concepts, Characteristics and Issues in Media Planning
• Unit 2 - Media Selection, Planning and Scheduling
• Unit 3 - Internets as an Emerging Advertising Medium

Block 4 - Marketing Communication Form

• Unit 1 - Managing Sales Promotion
• Unit 2 - Direct Marketing
• Unit 3 - Publicity and Public Relations
• Unit 4 - Social Marketing Communication

Block 5 - Strategies for Advertising Agencies

• Unit 1 - Functions and Structure of Ad Agency
• Unit 2 - Managing Client Agency Relationships
• Unit 3 - Strategies for Account Management
• Unit 4 - Legal and Ethical Issues in Advertising

Previous Year Solved Question Papers Included

MS-68 English (Total-4, Solved-0, Unsolved-4)

• June (2020-2021)
• December (2020-2021)

MS-68 Help Book Details