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IGNOU MTM-06
- Marketing for Tourism Managers,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MTM-06 Marketing for Tourism Managers for IGNOU MTM Tourism Management.

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About MTM-06 Help Book Latest Edition

MTM-06 English Topics Covered

Block 1 - All Units

  • Unit 1 - Introduction of Marketing
  • Unit 2 - Marketing in a Developing Economy
  • Unit 3 - Marketing of Services
  • Unit 4 - Planning Marketing Mix
  • Unit 5 - Market Segmentation
  • Unit 6 - Marketing Organisation
  • Unit 7 - Marketing Research and its Applications
  • Unit 8 - Determinants of Consumer Behaviour
  • Unit 9 - Models of Consumer Behaviour
  • Unit 10 - Indian Consumer Environment
  • Unit 11 - Product Decisions and Strategies
  • Unit 12 - Product Life Cycle and New Product Development
  • Unit 13 - Branding and Packaging Decisions
  • Unit 14 - Pricing Policies and Practices
  • Unit 15 - Marketing Communications
  • Unit 16 - Advertising and Publicity
  • Unit 17 - Personal Selling and Sales Promotion
  • Unit 18 - Sales Forecasting
  • Unit 19 - Distribution Strategies
  • Unit 20 - Managing Sales Personnel
  • Unit 21 - Marketing and Public Policy
  • Unit 22 - Cyber Marketing

Previous Year Solved Question Papers Included

MTM-06 English (Total-7, Solved-0, Unsolved-7)

  • June (2020-2023)
  • December (2020-2022)

MTM-06 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing for Tourism Managers
  • Language(s) English
  • Code MTM-06
  • Subject Tourism Management
  • Degree(s) MTM
  • Course Core Courses (CC)
  • ISBN 978-93-81970-19-5 (English)
  • Pages 290 (English)
  • Weight 232gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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