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IGNOU MTM-07
- Managing Sales and Promotion in Tourism,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MTM-07 Managing Sales and Promotion in Tourism for IGNOU MTM Tourism Management.

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About MTM-07 Help Book Latest Edition

MTM-07 English Topics Covered

Block 1 - All Units

  • Unit 1 - Introduction to Sales Management
  • Unit 2 - Personal Selling
  • Unit 3 - Sales Process
  • Unit 4 - Selling Skills
  • Unit 5 - Retail Communication: Sales Displays
  • Unit 6 - Sales Force Management
  • Unit 7 - Sales Planning and Organisation
  • Unit 8 - Sales: Forecasting, Budget and Control
  • Unit 9 - Marketing Communication Process
  • Unit 10 - Promotional Media use: Case Study of India
  • Unit 11 - Planning, Managing and Evaluating Promotional Strategy
  • Unit 12 - Managing Sales Promotion
  • Unit 13 - Managing Client Agency Relations
  • Unit 14 - Message Design and Development
  • Unit 15 - Media Selection, Planning and Scheduling
  • Unit 16 - Measuring Advertising Effectiveness

Previous Year Solved Question Papers Included

MTM-07 English (Total-6, Solved-6, Unsolved-0)

  • June (2011-2013)
  • December (2011-2013)

MTM-07 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Managing Sales and Promotion in Tourism
  • Language(s) English
  • Code MTM-07
  • Subject Tourism Management
  • Degree(s) MTM
  • Course Core Courses (CC)
  • ISBN 978-93-81970-20-1 (English)
  • Pages 280 (English)
  • Weight 224gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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