The Indira Gandhi National Open University has extended its outreach beyond the borders of the country. The globalization of higher education, particularly through the distance mode of delivery, has given an altogether different perspective to the cross border delivery of IGNOU’s academic programs in various countries. The international division has expanded its academic courses and different regional centers in various parts of South Asia, the Middle East, and African nations.
IGNOU offers around 60 academic programs to its overseas / FSRI students. Currently IGNOU’s Academic Programs are on offer in Abu Dhabi, Dubai, Sharjah, & Ras Al Khaimah, Qatar, Kuwait, Kingdom of Saudi Arabia ,Kingdom of Bahrain and Sultanate of Oman among the Gulf countries; Mauritius, Singapore, Papua New Guinea and Seychelles among the Island nations; Ethiopia, Kenya and Ivory coast in Africa, Nepal, Afghanistan and Sri Lanka among the SAARC countries, and Mongolia and Kyrgyzstan in the Central Asian countries. IGNOU offers comprehensive training in Open Learning system and Distance Education methodologies to the Open University personnel in the overseas.
If you are living in the UAE and are looking for study at IGNOU University, now you can easily do that because IGNOU offers different courses for overseas students in the UAE, along with over 40+ courses in the country.
If you are looking for study options in UAE, then you have come to the right place. GullyBaba is an online study portal that provides complete information on the international division’s units of IGNOU. IGNOU not only offers courses in India but also provides program courses across different countries.
MM or MARKETING MANAGEMENT is a post graduate degree conferred to the students. Like any other college course, PGDMM is also a one year course.
With the academic session of July 2019, IGNOU has adopted the Choice Based Credit System presented by the University Grants Commission. The Choice-based Credit System, which is on offer at the Post Graduation level, gives adaptability to the students to study the subjects/courses of their needs and interests.
IGNOU UAE international division follows the same guidelines of Indira Gandhi National Open University. UAE FRSI’s (through Regional Centres in India) and to Overseas can now adopt the IGNOU PGDMM courses depending upon their needs and Students' Requirements.
| ELIGIBILITY CRITERIA FOR ADMISSION |
| 1. Graduation in any discipline with 50 % marks for general category and 45 % for reserved category with 3 years (post qualification) managerial/supervisory/professional experience. OR Professional Degree with 50% marks in:2. Engineering/ Medicine/ Chartered Accountancy (ICAI)/ Cost and Works Accountancy(ICWAI)/ Chartered Secretary-ship (ICSI), and Law. 3. Clearance of OPENMAT conducted by IGNOU Min Age - No Bar Max Age - No Bar |
| COURSE DETAILS |
| Duration(Min)-1Year Duration(Max)-8Years Medium of Instruction - English |
| Course code | Title of the course | Credits |
| BFM-019 | Consumer Behaviour | 1 |
| MS-62 | Sales Management | 1 |
| MS-63 | Product Management | 1 |
| MS-64 | International Marketing | 1 |
| MS-65 | Marketing of Services | 1 |
| MS-66 | Marketing Research | 1 |
| MS-68 | Marketing Communication and Advertising Management | 1 |
| MS-611 | Rural Marketing | 1 |
| MS-612 | Retail Management | 1 |
NOTE:- Student's Handbook and Prospectus are also available on IGNOU’S website, i.e. www.ignou.ac.in. Information about the courses provided here is partial and should not be treated as comprehensive, i.e. the university would be offering other courses than those mentioned here and provides you with help books of the course. Students are advised to check with the university for the latest information with regard to the course.