IGNOU MECP-101 Project – Consumer Buying Behaviour towards Organic Food: Study in Guwahati

The agricultural methods endured the technological revolution in the twentieth century. The invention and use of machinery had pushed traditional labour out of the farm, while the use of a large variety of chemical fertilizers and pesticides was introduced. Although this technical method of farming is still dominant, and helps to increase the yield but it does so without considering its effects on human health and the environment.

Objectives

• Following objectives are formulated for the proposed study:
• To study consumers awareness and their sources of information about Organic Food
• To identify the factors that affect consumers’ attitude towards organic Food
• To identify the profile of organic food consumers on various socio- demographic variables
• To study the purchase pattern of organic food consumers
• To identify the level of satisfaction with organic food.

Topic Covered

• Introduction
• Review of Related Literature
• Objectives and Research Methodology
• Data Analysis and Interpretations
• Findings, Discussions and Recommendations
• Bibliography
• Questionnaire