IGNOU MECP-101 Project – Consumer’s Awareness and Satisfaction Regarding the Online Buying: Study in Delhi Region

Electronic Shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still in line with the global market.

Objectives

• Following objectives are formulated for the proposed study:
• To study the Perception of Indian Consumers regarding the online buying behaviour with reference to awareness and customers satisfaction.
• To assess the ability of E-Shopping sites to attract and retain customers in Indian Environment.
• To study the nature and impact of various promotional strategies/methods on E-shopping.
• To analyze the Shift in Buying Behaviour among Indian Consumers with reference to buying channels.
• To study the factors due to which the potential customers do not use E- Shopping as their buying channel.

Topic Covered

• Introduction
• Review of Related Literature
• Research Methodology
• Data Analysis and Interpretations
• Major Findings, Conclusions and Suggestions
• Bibliography
• Questionnaire