IGNOU MJMP-20 Project – AUDIENCE ENGAGEMENT AND PERCEPTION OF ADVERTISEMENT

Digital media is dominating the traditional media through taking aid of the sector off acts technology .Increase in internet infrastructure and utilization of smart telephone have expanded the importance the usage of digital media to reach the target market. Rise of digital media also can be attributed to globalization, converting users’ habits and tight schedules.

Objectives

• To assess the reach and frequency of ads on platforms like YouTube and Instagram to audiences.
• To explore audience familiarity and preferences for ads on platforms like YouTube and Instagram.
• To examine audience perception of towards ads appearing on specific digital platforms like YouTube, Instagram, etc.

Topic Covered

• THE SIGNIFICANCE AND RELEVANCE OF THE TOPIC
• CONCEPT NOTE ON THE RESEARCH AREA
• MIND MAPPING
• PRISMA CHART
• REVIEW OF LITERATURE
• IDENTIFICATION OF RESEARCH TRENDS IN THE CHOSEN RESEARCH AREAS
• IDENTIFICATION OF RESEARCH PROBLEM
• OBJECTIVES:
• REFERENCES