IGNOU MMPP-01 Project – Kuwait’s Online Mobile Phone Shopping: Customer Satisfaction Study

Online Buying is a recent phenomenon and is definitely going to be the future of shopping in the world. Most of the companies are running their own online portals to sell their products/services online including Mobile Phones and its accessories. It seems Mobile Phones exist for every facet of life, from communication to financial transactions, from entertainment to education, from work to play, from creating audio-visuals to finding information. Online shopping trends of Mobile Phones and its accessories are showing a consistent rise due to the great response from people and availability of wide variety of advanced models from different manufactures. People can enjoy the benefits of the new technology that allows them to shop from home and get the shopped goods at their doorsteps. Customers not only have a more convenient way of shopping and have more choices, but also could interact with others and exchange ideas, views through online communities.

Objectives

• To study the customers’ perception and usage of the two online shopping channels such as LULU HYPERMARKET and X-CITE available in Kuwait for the purchase of mobile phones and its accessories.
• To study the factors that influences the customers towards online shopping through Lulu Hypermarket and X-cite as their buying channel for the procurement of mobile phones and its accessories in Kuwait.
• To study the Customers’ level of satisfaction regarding their online buying of mobile phones and its accessories through Lulu Hypermarket and X-cite in Kuwait.
• To understand the problems encountered while purchasing of mobile phones and its accessories through online platform of Lulu Hypermarket and X-cite in Kuwait

Topic Covered

• Introduction
• Statement Of The Problem
• Rationale Of The Study
• Objectives Of The Study
• Online Platforms Selected For Case Study
• Limitations Of The Study
• Research Methodology
• References
• Chapterization
• Internet Sources