IGNOU MMPP-01 (OM) Project – Online Retail SCM: Payment, Delivery, and Returns in India

Globally, the Western countries, with their well-set economy, infrastructure and technological power, have led the expansion of Organized Retail  as well as Online Retail. The success stories of  Amazon, Carrefour, e-Bay, Hennes and Mauritz, IKEA, Toys "R" Us, Wal-Mart, etc., encouraged local corporates and sellers like Future Group, Aditya Birla Group, Reliance, Landmark, Shoppers Stop, etc., to contribute to the Indian Retail story, taking on global retail giants confidently. During the last decade, Indian organized retail has become a national, technology-intensive growth sector, taking customers away from the not-so sophisticated local “Mom and Pop” stores and neighborhood kirana shop-type business entities. This growth is primarily driven by the  tech-savvy youngsters and the middle class consumer groups, with their changing life style and a big appetite for buying quality goods, supported by the purchasing power due to increased income.

Objectives

• To identify the various components of the Online Retail Supply Chain Network and the role of the various nodes representing the retailers
• To examine, keeping the focus on the node representing online retailer
• To analyze the similar and contrasting features of the supply chain mechanisms in online retail vis-à-vis conventional brick-and-mortar retail and identify the opportunities
• To gain an overall perspective of customer preferences based on their online shopping behavior and observations

Topic Covered

• Introduction
• Rationale Of The Study
• Statement Of The Problem
• Objectives Of The Study
• Research Methodology
• Limitations
• Bibliography