IGNOU MMPP-01 Project – Thermax Global Marketing Strategies: A Critical Study

Everywhere, enterprises face this challenge of delivering high quality products and services while ensuring margins and, as a corporate citizen, contributing to the efforts of protecting the air we breathe and the water we drink. Thermax’s energy efficient and eco-friendly technologies offer reliable business-to-business partnerships to respond to this critical challenge. They provide the competitive edge to your enterprise to make its mark with superior offerings and community goodwill. Thermax Group is an INR 4,602 (750 million US$) crore engineering company providing solutions in the areas of energy and environment. The organisation is headquartered in Pune, India and operates globally through 27 International offices and 14 manufacturing facilities — 8 of which are in India and 6 overseas.

Objectives

• To study the marketing strategies currently adopted by Thermax Global.
• To critically analyze the marketing strategy in the highly competitive Indian scenario and also its competitive product portfolio.
• To get the feedback from various sources in energy sector like employees of various thermal energy companies about Thermax Global.
• To reach to a conclusion to help the company in growing its business.

Topic Covered

• Introduction
• Statement Of The Problem
• Rationale Of The Study
• Objectives Of The Study
• Justification For The Topic
• Limitations Of The Study
• Proposed Questionnaire
• Research Methodology