Description

Banking are among the main participants of the financial system in India. Banking offers several facilities and opportunities. Since nationalisation of banks in 1969, the public sector (or nationalised) banks, owned by the government, have acquired a place of prominence, and there has been tremendous progress. The need to become highly customer focused has forced the slow-moving public sector banks to adopt a fast track approach.

Objectives

The main objectives of the study are as follows:
To study the trends & future potential of Indian banking,
To study the customers’ satisfaction level of different services offered by HDFC Bank,
To study if HDFC gains positive word-of-mouth marketing, which is both free and highly effective,
To know the trends of fulfillment of expectations or needs of customers at HDFC,
To study and analyse the marketing strategies of HDFC Bank to reach to high levels of customer satisfaction, and
To draw conclusion and suggest some recommendations.

MS-100 (FM) English Topics Covered

Introduction
Organisation Profile
Review of Related Literature
Research Methodology
Analysis and Interpretation
Findings and Conclusions
Bibliography
Appendix

MS-100 (FM) Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	A Critical Study of Customer Satisfaction wrt HDFC Bank
Language(s)	:	English
Code	:	MS-100 (FM)
Degree	:	MBA (MS)
Subject	:	Financial Management
Course	:	Projects
SKU	:	IGNGB-PR-MBA-MS100 (FM)-41824
Pages	:	Report 89, Synopsis 24
Size	:	898.79 KB, zip Format
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.